Discover why loyalty is evolving from points and perks to purpose, personalisation and emotional connection.
Loyalty is being redefined. As consumer behaviour evolves and shoppers spread their spending across more retailers and channels, loyalty programmes must work harder to stay relevant. This report explores the latest shopper insights, consumer trends and retail innovation shaping the future of loyalty, revealing the retail strategies that are helping brands build deeper, more meaningful connections with customers.
July 2025
IGD
Strategic Outlook
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