If you are experiencing login issues, please contact [email protected]
Social Impact
Share

Eatwell economics report

06 May 2026

The Eatwell Economics report analyses the opportunities and challenges of moving the population to the Eatwell Guide.

Aligning to the Eatwell Guide, the UK's dietary guidance, poses a significant profit challenge to retailers. To transition to the EWG under current business models, total profit from food will decrease. The growth in profits of fruit and vegetables and starchy carbohydrates aren’t enough to offset the decline in profits from protein, discretionary foods, and dairy.

The report analyses this transition in detail, investigating the opportunities for the industry, government, and consumers.

Viewpoint special: Where does your food pound go? Part 1

Key findings and context on where the food pound goes across nine products and explains why recent food inflation is cost‑driven, not margin‑driven.

Read report

Broken retailer economics

This report explores how today's cost pressures and structural shifts are forcing retailers to rebuild the economics of profitable growth.

Read more
Hannah Daley
Head of Health & Sustainable Diets
Dan Clarke
Health & Sustainable Diets Manager
Hannah Skeggs
Senior Health & Sustainability Diets Manager

Thanks for registering with IGD

You can now access all our great free content.

Subscribe to our newsletter

Get the latest insights and updates delivered to your inbox.

Thank you for your interest

Thank you for registering, a member of our team will be in touch about your request. 

In the meantime, explore all our free content.

Thank you for your interest. Our team will be in touch shortly.

Explore more content

Related Content

Login

Login

Need Help? Contact Us

Not Registered?

Register and get the many benefits IGD has to offer

Register