MarketTrack

IGD provides the fastest and most reliable weekly sales benchmarking read across six distinct channels or categories, from Beers, Wines and Spirits to Convenience.

17 leading UK grocery retailers provide their sales data every Monday morning for each Track enabling IGD to provide the most trusted, accurate and quickest market read to enable informed trading conversations to take place by Monday lunchtime. This service has been operated by IGD for over 40 years.

Each benchmarking service provides:

• the first external performance read - delivered in time for weekly board meetings on a Monday

• what their board needs to know - providing context to the previous week’s trading results

• KPIs that are top-line and highly accessible

• an extensive competitor set - through the participation of the biggest players

• accuracy - direct retailer reporting and quality control set us apart