Consulting
Empower your business with future-proof insight, foresight and growth strategies.
We connect retailers and suppliers at the heart of the industry, giving our clients the insight and perspective to navigate change, make confident decisions and unlock new opportunities.
Commercial strategy
Win with retailers by understanding the environments that shape shopper decisions. Unlock your data and insight into clear, actionable plans at the point of purchase, using proven frameworks and real retail expertise.
Category vision
IGD’s research with over 350 industry leaders shows that an inspiring category vision is the foundation of category leadership. IGD helps your team build clarity on where to play and how to lead the future of your category.
Inspired category growth
We combine deep expertise across grocery and away from home markets to bring you an objective view of where to grow and how to achieve it.
Seasonal event performance
Actionable insight to strengthen seasonal planning and JBPs, including seeing how effective your in-store activations really are, what shoppers think and say about your brand, and how your products show up in key events and occasions.
Elevate your store visits
Turn store visits into a powerful strategic tool, not just observation. By adopting a shopper-first lens, your teams can strengthen strategic conversations with retail partners and unlock more meaningful insights.
Skills for the future
We want to empower you to focus on what matters most and build the skills, tools and behaviours needed to win. Unlock stronger performance by connecting your team to better strategies.
Omnichannel transformation
The Omni Pathway is IGD’s end to end framework designed to help businesses win in an increasingly connected, omnichannel landscape.
Unlock AI
AI becomes a growth engine when it is anchored to commercial priorities, category strategy and shopper need. We help identify where AI can create advantage.
Retail media effectiveness
We turn complex retail media landscapes into clear, actionable growth pathways that aligns global insights with local execution, unlocks underused media opportunities, and strengthens collaboration with retailers.
Why our approach is different
Built specifically for the food and consumer goods industry
Direct access to retailers and industry stakeholders
In‑store research, observations and shopper engagement
Store intercepts and accompanied shops
Point of purchase and in-store experience analysis
Category benchmarking and diagnostics
Integration of shopper insight and market data
Identification of growth drivers and performance gaps
Strategy development and action planning
Policy and regulatory impact assessment (e.g. HFSS, DRS)
Range reviews and shopper journey optimisation
Market entry and growth strategy
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Our clients
Recent Consulting insights
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Retail Analysis United Kingdom East of England Co-operative Store of the Future Hungary GS Retail Technology South Korea Lawson
IGD’s must-see stores in 2026
25 innovative stores that align with our Store of the Future 2030 model.
Our consultants
Adam Jones
Head of Consulting
Mark Walker
Head of Consulting
Nikki Fox
Senior Consultant
Nishel Theophanous
Senior Insight Consultant
Rebecca Wright
Senior Consultant