Retail Safaris
Experience retail where it happens
Retail is best understood by experiencing it first-hand. Retail Safaris provide direct access to the concepts, ideas and innovations being explored by retailers around the world. Guided by IGD experts, you will gain a deeper understanding of emerging trends, explore themes relevant to your business and uncover insights that can inform business strategy, inspire new thinking and reveal opportunities for growth.
Explore the retailers, concepts and innovations shaping your chosen market. See emerging trends first-hand and understand what they mean in the context of the wider retail and shopper landscape.
Translate observations into action with expert IGD analysis and discussion. Identify opportunities, explore different retail approaches and uncover ideas that inform business strategy, inspire innovation and support sustainable growth.
Translate observations into action with expert IGD analysis and discussion. Identify opportunities, benchmark performance and uncover ideas that support business and customer growth.
Built around your priorities
The IGD Difference
More than a store tour
Retail Safaris are tailored to your business objectives, priorities and specific areas of interest, ensuring every experience is relevant to your needs and delivers actionable outputs. Combining carefully selected store visits with IGD's expert analysis and facilitated discussion, the experience goes beyond observation to challenge thinking, inspire new ideas and uncover fresh opportunities for your business.
Align on your objectives, priorities and key themes. IGD works with you to understand the opportunities, challenges and market areas most relevant to your business.
Visit a curated selection of stores, formats and concepts tailored to your brief. Experience retail innovation, shopper engagement and emerging trends first-hand.
Gain expert context and analysis throughout the experience. IGD specialists help connect what you're seeing in-store to wider market shifts, shopper behaviours and growth opportunities.
Translate observations into actionable insight. Leave with practical recommendations, fresh perspectives and ideas that can inform business strategy, inspire innovation and support sustainable growth.
Frequently Asked Questions
What is a Retail Safari?
A Retail Safari is an expert-led market visit designed to help teams explore retail concepts, shopper trends and emerging innovations first-hand. Guided by IGD specialists, participants gain practical insight into what is shaping the future of retail and what it means for their business.
Who are Retail Safaris designed for?
Retail Safaris are suitable for retailers, manufacturers, service providers looking to strengthen retail and shopper understanding and inspiration. They are particularly valuable for strategy, category, marketing, innovation and leadership teams.
How are Retail Safari locations selected?
Every safari is tailored to your objectives. IGD works with you to identify the retailers, store formats and locations most relevant to your priorities, ensuring each visit delivers maximum value.
Which markets can be explored?
Retail Safaris can be designed around a range of UK and international markets. Our team can recommend destinations based on your business priorities, areas of interest and learning objectives.
What makes an IGD Retail Safari different?
IGD Retail Safaris combine first-hand market exploration with expert retail insight. Rather than simply visiting stores, participants gain a deeper understanding of the trends, shopper behaviours and strategic implications behind what they see, helping turn observation into action.