19-20-21 JANUARY

13:45PM-15:30PM GMT

25-26-27 MAY

09:45AM-11:30AM BST

12-13-14 SEPTEMBER

13:45PM-15:30PM BST

With so much information available it can be hard to move from just sharing data and observations, to identifying real actionable insights.

IGD’s Data to Insight virtual workshop is ideal for insight, analyst and category managers looking to improve their management of information and how they practice insight generation.

What to expect in our 2021 workshops

The food and grocery industry experienced big changes in 2020.

To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.

Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.

Workshop Overview

This interactive workshop will take you through the optimum process required to distil reams of data into meaningful insights. It’s a great way to build your confidence to deliver insight-led recommendations.

Led by IGD’s category management expert Ray Leung, you’ll take part in a programme of interactive and engaging virtual workshops. That will introduce you to practical tools you can take away and implement in your day to day right away.

The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.

Learning outcomes

Evaluate

A process for translating data into robust actionable insight

Strategy

Better efficiency in time spent analysing.

Develop

Clarity and checks on what a true actionable insight is.

Results

Confidence in addressing business challenges through data.

Workshop themes and agenda

DAY 1 - Duration: 1hr 45mins

INSIGHT AND PROCESS

Define what an insight is and what it isn’t

Introduce the IGD insight process

Developing strong business questions

Importance of the macro trends in foresight

DAY 2 - Duration: 1hr 45mins

DATA TO OBSERVATIONS

Value of different types of data

Building observations – Trends, comparisons and change

Route cause analysis

DAY 3 - Duration: 1hr 45mins

BUILDING AN INSIGHT

Understanding the implications

The power of hypotheses

Building an insight statement

Checking the robustness of your insight

Testimonials

"The workshop was really useful to my
development. Despite being an analyst for 3
years, it was useful to get professional advice"

"Today’s course was invaluable
for me. It will definitely help
me improve going forward"

Ray Leung

Meet the trainer

Ray Leung, Strategy Solutions Manager

Ray Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years' experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management. Ray is really keen on understanding and developing what category management means within the online channel.

Virtual Data to Insight
Virtual Data to Insight


2021 EARLY BIRD PRICING

IGD MEMBERS: £382

NON-MEMBERS: £475

2020 PRICING

IGD MEMBERS: £449

NON-MEMBERS: £559

We’re offering an exclusive Early Bird discount on all 2021 workshops! You can redeem this offer up until 31 October 2020. Spaces are limited so reserve your space as soon as possible to avoid disappointment.

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]

CANCELLATION FEES

Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]