With so much information available it can be hard to move from just sharing data and observations, to identifying real actionable insights.
IGD’s Data to Insight virtual workshop is ideal for insight, analyst and category managers looking to improve their management of information and how they practice insight generation.
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Workshop overview
This interactive workshop will take you through the optimum process required to distil reams of data into meaningful insights. It’s a great way to build your confidence to deliver insight-led recommendations.
Led by IGD’s category management expert Ray Leung, you’ll take part in a programme of interactive and engaging virtual workshops. That will introduce you to practical tools you can take away and implement in your day to day right away.
Learning outcomes
A process for translating data into robust actionable insight
Clarity and checks on what a true actionable insight is
Better efficiency in time spent analysing
Confidence in addressing business challenges through data
Workshop themes and agenda
DAY 1
Insight and process
- Define what an insight is and what it isn’t
- Introduce the IGD insight process
- Developing strong business questions
- Importance of the macro trends in foresight
DAY 2
Data to observations
- Value of different types of data
- Building observations – Trends, comparisons and change
- Route cause analysis
DAY 3
Building an insight
- Understanding the implications
- The power of hypotheses
- Building an insight statement
- Checking the robustness of your insight
Testimonials
"The workshop was really useful to my development. Despite being an analyst for 3 years, it was useful to get professional advice"
"Today’s course was invaluable for me. It will definitely help me improve going forward"
Meet the trainer
Ray Leung, Strategy Solutions Manager
Ray Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years' experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management. Ray is really keen on understanding and developing what category management means within the online channel.
Do you need a tailored capability programme designed for your team?
Get in touch to find out how we can facilitate customised online training courses for you and your teams.