With so much information available it can be hard to move from just sharing data and observations, to identifying real actionable insights.
IGD’s Data to Insight virtual workshop is ideal for insight, analyst and category managers looking to improve their management of information and how they practice insight generation.
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
This interactive workshop will take you through the optimum process required to distil reams of data into meaningful insights. It’s a great way to build your confidence to deliver insight-led recommendations.
Led by IGD’s category management expert Ray Leung, you’ll take part in a programme of interactive and engaging virtual workshops. That will introduce you to practical tools you can take away and implement in your day to day right away.
Insight and process
- Define what an insight is and what it isn’t
- Introduce the IGD insight process
- Developing strong business questions
- Importance of the macro trends in foresight
Data to observations
- Value of different types of data
- Building observations – Trends, comparisons and change
- Route cause analysis
Building an insight
- Understanding the implications
- The power of hypotheses
- Building an insight statement
- Checking the robustness of your insight
"The workshop was really useful to my development. Despite being an analyst for 3 years, it was useful to get professional advice"
"Today’s course was invaluable for me. It will definitely help me improve going forward"
Meet the trainer
Do you need a tailored capability programme designed for your team?
Get in touch to find out how we can facilitate customised online training courses for you and your teams.