25-26-27 MAY

09:45AM-11:30AM BST

Fully booked

13-14-15 SEPTEMBER

13:45PM-15:30PM BST

Workshop Overview

This interactive virtual workshop will take you through the optimum process required to distil reams of data into meaningful insights. Our industry experts will demonstrate several different techniques to ensure you uncover what is important in your data.

It’s a great way to build your confidence to deliver insight-led recommendations.

Learning outcomes


Clear understanding of what an actionable insight is

Category Management

Learn about the IGD Insight funnel and how can adopt the model to get from data to insight


Tools to help you uncover the meaningful implications of complex data



Definition of insight and foresight

Three different types of insight

Introducing the IGD Insight funnel

The right business questions to ask

The different data needs for a 360 picture


Utilising trends, changes and comparisons

Synthesizing the information

Tools to get to the route cause


Using Hypothesis

What is an insight statement

Putting rigour in your analysis

When to find insight and when not to

Who is it relevant for

Category analysts
Insight managers
Category managers
Anyone struggling to get meaningful insight from their data

Workshop format

The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.

Simon Attfield

Meet the trainer

Simon Attfield, Strategy & People Solutions Manager

Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.

Virtual Data to Insight
Virtual Data to Insight




Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & conditions.

IGD reserves the right to reject any order at its discretion. To redeem your 5 for 4 discount across all workshops, email [email protected]


Cancellations to be confirmed in writing

Over 30 days notice - Full refund

15 - 30 days notice - 50% refund

Less than 15 days notice - No refund/transfers

Please email [email protected]