With so much information available it can be hard to move from just sharing data and observations, to identifying real actionable insights.
IGD’s Data to Insight virtual workshop is ideal for insight, analyst and category managers looking to improve their management of information and how they practice insight generation.
What to expect in our 2021 workshops
The food and grocery industry experienced big changes in 2020.
To help keep you at the forefront of these developments, our FMCG experts will highlight the latest best practice examples and innovation from around the world. They’ll also give you insight into what this means for your business.
Now, more than ever, online and digital solutions are playing a massive part in the industry. We’ve also made sure our latest workshop content focuses on what this means for your function today and in the future.
This interactive workshop will take you through the optimum process required to distil reams of data into meaningful insights. It’s a great way to build your confidence to deliver insight-led recommendations.
Led by IGD’s category management expert Ray Leung, you’ll take part in a programme of interactive and engaging virtual workshops. That will introduce you to practical tools you can take away and implement in your day to day right away.
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Workshop themes and agenda
DAY 1 - Duration: 1hr 45mins
INSIGHT AND PROCESS
Define what an insight is and what it isn’t
Introduce the IGD insight process
Developing strong business questions
Importance of the macro trends in foresight
DAY 2 - Duration: 1hr 45mins
DATA TO OBSERVATIONS
Value of different types of data
Building observations – Trends, comparisons and change
Route cause analysis
DAY 3 - Duration: 1hr 45mins
BUILDING AN INSIGHT
Understanding the implications
The power of hypotheses
Building an insight statement
Checking the robustness of your insight
"The workshop was really useful to my
development. Despite being an analyst for 3
years, it was useful to get professional advice"
"Today’s course was invaluable
for me. It will definitely help
me improve going forward"
Meet the trainer
Ray Leung, Strategy Solutions Manager
Ray Leung tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 12 years' experience working for FMCG companies such as Associated British Foods, Britvic, Reckitt Benckiser, and most recently Mondelez. He has worked in marketing, trade marketing, and category management. Ray is really keen on understanding and developing what category management means within the online channel.