This interactive virtual workshop will take you through the optimum process required to distil reams of data into meaningful insights. Our industry experts will demonstrate several different techniques to ensure you uncover what is important in your data.
It’s a great way to build your confidence to deliver insight-led recommendations.
Definition of insight and foresight
Three different types of insight
Introducing the IGD Insight funnel
The right business questions to ask
The different data needs for a 360 picture
Utilising trends, changes and comparisons
Synthesizing the information
Tools to get to the route cause
What is an insight statement
Putting rigour in your analysis
When to find insight and when not to
Who is it relevant for
Anyone struggling to get meaningful insight from their data
The online training session will be delivered by our industry experts in high energy, bite-sized sprints. Over the course of three days, you will take part in live one and a half hour classes.
Meet the trainer
Simon Attfield, Strategy & People Solutions Manager
Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 20 years' experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.