Category
The latest category insights to sharpen strategy and in-store execution
Categories are shifting fast, and the brands that understand shopper insights win. Explore private label growth, consumer goods trends and in-store execution opportunities shaping buying behaviour and stronger retail strategies today.
-
Understand why innovation is losing share of the category and what is needed to deliver long-term change.
-
Retail Analysis United Kingdom Tesco In-store execution Hypermarkets and supermarkets Sainsbury's Category insights Online Asda
Category overview: food cupboard
Examining category execution for food cupboard across the UK's leading retailers
-
Retail Analysis Asda Category insights Hypermarkets and supermarkets Technology Sainsbury's In-store execution Discount Tesco
Retail media highlights September 2026
Explore September 2026's retail media highlights from IGD, covering in‑store media initiatives, activations and executions driving demand and shopper engagement...
-
Examining the key drivers of brand success and how brands can succeed despite the industry challenges that face them.
Latest Category Insights
Loading...
Want something more bespoke?
Book a consultation with our IGD consultancy team to find the right solutions, plan and person for your needs. Whether it’s a Retail Safari or a new way to navigate the global food system, IGD can build the plan, bring the research and help your business no matter the objective.