Bryony Perkins | IGD

Meet the author

Recent work

Meet the author

Bryony Perkins

Senior Insight Analyst

Recent work

ShopperVista Shopper sentiment

UK trends 2026: what we are seeing now

09 July 2026
ShopperVista United Kingdom Shopper sentiment Price and promotions

Could slowing inflation, peace prospects and football fever lift shopper confidence?

23 June 2026
ShopperVista Category insights Retailer shopper insight Missions Price and promotions

How missions shape shopper choices

11 June 2026
ShopperVista In-store execution Missions Price and promotions Retailer shopper insight

Highlights - Delivering missions

11 June 2026
Retail Analysis United Kingdom Marks & Spencer In-store execution Missions Co-op

The missions that will drive growth in the summer period

09 June 2026
ShopperVista Shopper sentiment

Shopper outlook 2026: pressure remains, but so do opportunities

04 June 2026
ShopperVista Shopper sentiment Shopper confidence index

Highlights - Shopper and economic outlook

28 May 2026
ShopperVista Shopper sentiment Shopper confidence index

Shopper and economic outlook

28 May 2026
ShopperVista United Kingdom Hypermarkets and supermarkets

How the Middle East conflict is impacting shopper confidence

12 May 2026
ShopperVista Shopper sentiment Shopper confidence index

April 2026: the shopper headlines

11 May 2026
ShopperVista Category insights Large stores Shopper sentiment Online Retailer shopper insight Discount Price and promotions Convenience

How to drive growth with innovation

29 April 2026
ShopperVista Large stores Shopper sentiment Online Discount Convenience

Q1 2026: quarterly channel insights

27 April 2026
ShopperVista Shopper sentiment

Winning with innovation

16 April 2026
Retail Analysis United Kingdom Hypermarkets and supermarkets

March confidence falls 5-points as the Middle East conflict damages outlook

14 April 2026
ShopperVista Shopper sentiment Shopper confidence index

March 2026: the shopper headlines

13 April 2026
Retail Analysis United Kingdom Tesco Discount GLP-1 Sainsbury's Asda Morrisons Aldi

Interaction vs. distraction: how to engage shoppers on the shopping journey

31 March 2026
ShopperVista Shopper sentiment

How price and promotions shape shopper decisions

31 March 2026
Retail Analysis Large stores Shopper sentiment Online Retailer shopper insight Discount Price and promotions Convenience

How ShopperVista delivers against your business needs

17 March 2026
ShopperVista Shopper sentiment Events / seasonal

How to win Easter in 2026

11 March 2026
ShopperVista Shopper sentiment

Driving impact across the shopper journey

11 March 2026
ShopperVista Shopper sentiment Shopper confidence index

February 2026: the shopper headlines

09 March 2026
Retail Analysis United Kingdom Health

Delivering against the evolving health landscape in 2026

03 March 2026
ShopperVista Consumer insight Health Away from home market sectors Food-to-go market sectors

Highlights - Segmenting health attitudes in 2026

26 February 2026
ShopperVista Health

Health: segmenting shopper attitudes

26 February 2026