Explore our range of reports that help you connect category strategies to shopper missions and behaviours.
Whether you're developing a joint business plan, creating a category vision or preparing for a range review, ShopperVista provides the shopper evidence needed to strengthen retailer conversations and support confident decision-making. These reports help connect category strategies to shopper missions, expectations and behaviours across channels, formats and occasions.
Develop stronger shopper marketing plans
Price and promotion
Understand the value cues that influence shopper missions and category choices, helping shape pricing, promotional and communication strategies.
Best for: Pricing reviews, promotional planning and understanding shopper perceptions of value.
Retail media: what do shoppers notice?
Discover how shoppers engage with retail media in-store and identify opportunities to improve visibility and convert attention into purchase.
Best for: Retail media strategy, activation planning and improving visibility and conversion.
Improve visibility and conversion
Driving impact across the shopper journey
Understand how the growing number of shopper touchpoints creates opportunities to increase visibility, influence decisions and drive spend.
Best for: Optimising shopper touchpoints, in-store visibility and conversion.
Build more effective seasonal plans
Opportunities for events 2026
Explore how shoppers plan to participate in key occasions over the coming year, helping you prioritise events and meet evolving shopper needs.
Best for: Annual planning, occasion prioritisation and event activation.
Christmas 2025
Learn what resonated most with shoppers last Christmas to inform planning and activation for Christmas 2026.
Best for: Christmas planning, festive activations and seasonal learnings.
Deliver against shopper missions
How missions shape shopper choices
Combining category benchmarks with the ShopperVista tracking study, this report demonstrates how mission-led insight can enhance the in-store experience and inform format strategies.
Best for: Category visions, range reviews and mission-led growth strategies.
Land innovation more successfully
Winning with innovation
Explore what motivates shoppers to purchase innovation, even during challenging economic periods, and identify ways to increase adoption.
Best for: NPD launches, innovation pipelines and retailer sell-in conversations.
Tailor plans by channel and retailer
Shopper expectations and needs vary significantly across retailers and channels. Use these reports to align category plans with the missions, priorities and expectations of specific shopper groups:
Best for: E-commerce strategies, online shopper understanding and digital growth plans.
Best for: Supermarket JBPs, retailer-specific planning and large-format growth opportunities.
Best for: Convenience strategies, mission-led ranging and impulse growth opportunities.
Together, these reports provide a shopper-led foundation for category planning, helping you connect commercial decisions to the missions, occasions, channels and retailer expectations that drive shopper behaviour and category growth.
If your category team want to attend IGD-led training on category management, book our Advanced Category Management course.
If you have any questions or want to explore our bespoke category offering, please contact [email protected]