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Bulletin: Flat spending limits growth outlook

11 June 2026

Including household spending, growth, HFSS, food affordability, inactivity, unemployment, Feeding Britains’ Future. 

What's Included

  • Household spending remains constrained as weak real growth persists

    subdued consumer demand and a softening growth outlook highlight ongoing pressure on both households and businesses.

  • Health affordability worsens

    rising costs mean healthier diets are increasingly out of reach for lower income households, while policy and industry action on HFSS and reformulation move further up the agenda.

  • Retailers call for action on youth unemployment

    rising inactivity is increasing pressure on future workforce pipelines, with industry-led programmes such as Feeding Britain’s Future supporting skills development and access to work experience.

Household spending remains constrained  

Real household spending remains below pre-Covid levels, extending a long period of weak growth. New ONS Family Spending data shows how constrained consumer capacity continues to shape spending patterns across income groups.

Food and non-alcoholic drink accounted for around 11% of weekly spend, rising to 15% for the lowest income households and falling to 8% for the highest. This share has been stable over time, apart from a temporary increase during Covid. Spending on eating out averaged around 5% and varied less by income, at around 5% for lower income households and 6% for higher income groups. 

IGD Opinion 

Real household spending has been flat in real terms for decades, reflecting deep structural weakness. This helps explain the sustained growth of discount models across food and other sectors, with value likely to remain central to consumer behaviour. 

CBI growth outlook weakens

The Confederation of British Industry (CBI) has downgraded its UK growth forecast for 2026 to 1.1%, from 1.3% previously. While the revision is modest in isolation, both figures point to a weak growth environment, underlining the ongoing fragility facing UK businesses.

This softer outlook is reinforced by the latest ONS data released this morning, which shows that UK GDP contracted on a monthly basis, highlighting the economy’s lack of momentum and risk of further stagnation.

The CBI highlights persistent headwinds across sectors, including inflationary pressures, subdued demand, and high operating costs.

IGD opinion

For food and grocery businesses, IGD’s recent stakeholder interviews reinforce that energy and transport costs remain among the most acute and universal challenges.

The latest GDP contraction adds to evidence that demand conditions are weakening, not just costs remaining high. This combination - weak growth alongside persistent cost pressure - is particularly challenging for the food system, where margins are already tight.

This alignment suggests that current policy settings are yet to fully alleviate cost pressures or stimulate meaningful growth. Greater focus on structural cost drivers, particularly energy and logistics, alongside measures to support demand, may represent one of the most effective areas for policy action to unlock growth across the food system.

Retailers urge action on youth unemployment 

Retailers have urged government to act on youth unemployment, with the British Retail Consortium warning the prime minister that rising inactivity risks weakening future workforce pipelines. Key asks include: 

  • expanding targeted support for young people not in work or training 

  • strengthening careers guidance and employer engagement 

  • improving access to flexible work experience 

With over one million young people NEET, the sector is calling for scalable solutions. IGD’s relaunched Feeding Britain’s Future programme provides one model, linking businesses with schools to deliver flexible, high-quality work experience and help build future talent. 

See our latest article IGD relaunches Feeding Britain’s Future, invites businesses to help next generation. 

 If you’re interested in joining our movement, please email [email protected] or visit the Feeding Britain’s Future page. 

Healthy food affordability worsens sharply 

The Food Foundation’s Broken Plate report shows the UK’s food system is moving in the wrong direction, with low-income families with children needing to spend 85% of disposable income on a healthy diet, up sharply in recent years. The findings underline widening inequalities, with healthier food becoming increasingly unaffordable for more deprived communities. 

IGD opinion 

This reinforces the urgency of action. Our work on Eatwell economics and the obesity crisis highlights the growing health gap between communities, based on their level of deprivation, and the need for coordinated action across industry. Businesses have a critical role to play in improving access to healthier foods, for example through reformulation. 

HFSS consultation deadline approaching fast 

The consultation on applying NPM 2018 to existing HFSS legislation closes on 17th June. Read a summary of IGD's recent webinar on the key proposed changes, the categories most likely to be affected and what they could mean for businesses across the food system. 

See our latest article: New UK food rules: time to have your say on HFSS. 

Wegovy tablet approved in UK, expanding treatment formats

A daily tablet version of semaglutide has been approved by the MHRA for weight loss and weight management in eligible adults. The oral format offers an alternative to injectable treatments and does not require refrigeration. It is a prescription-only medicine and is likely to become available privately ahead of any NHS decision. 

IGD opinion

IGD ShopperVista data shows rapid momentum in weight loss injection use, with 8% of UK adults having ‘ever used’ them (May 2026), up from 3.1% in June 2025. Easier-to-use formats are likely to lower barriers further and accelerate adoption, especially as prices are likely to come down. As usage grows, impacts on portion sizes, meal frequency and category demand are expected to intensify.

Discover more about IGD Futures GLP-1 insights programme - Email [email protected]

Michael Freedman
Head of Economic and Consumer Insight

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