Retail trends driving growth in Asia in 2026
29 January 2026Explore the retail trends driving growth in Asia in 2026.
Asia is the region with the largest grocery retail market, growing at a CAGR of 5% to hit US$4.6 trillion by 2030.
In our Asia retail trends 2026 report, we explore the trends that are driving growth in the region, and provide recommendations for retailers and suppliers to ride on this growth.
Regional fragmentation
Asia is an extremely diverse region, in terms of income levels, demographics and retail channels. This shapes the different levels of adoption of the trends in each market, with more developed ones stronger in AI technology and digital, while others are prioritising getting the fundamentals right.
This report contains a examples from a variety of markets and retailers, and evaluates the strength of these strengths in each market.
Five trends shaping Asia grocery retail
Elevating experience
By investing in experiential elements, physical stores remain important touchpoints for retailers to excite and appeal to shoppers.
Providing value
Value is always important, with EDLP strategies common in Asia. Private label ranges are growing, as they give shoppers more value options and retailers better margins.
AI reshaping retail
AI innovations aren’t just assisting retailers; they are reshaping markets. From automated stores to in-store translation apps, AI is having a profound impact in Asia.
Health evolution
Retailers are expanding their private label assortments and adding in-store health services to meet the wider needs of more consumers.
Going digital
Retailers are increasingly incorporating digital features into their operations to improve efficiency and to build loyalty by engaging with shoppers more.
In 2026, retailers in Asia must offer greater value for shoppers while ensuring a shopping experience and in-store journey that drives footfall and repeat visits.
— Jarred Neubronner, Senior Insight Analyst