How brands drive growth in a value-driven market
20 August 2026 | Rachel Sibson, Linda Haden, Bently Briggs, Tan Soo EngExamining the key drivers of brand success and how brands can succeed despite the industry challenges that face them.
In a value-driven market, brands must adapt to evolving consumer behaviour to unlock sustainable growth. This report provides in-depth shopper insights and consumer market insights, exploring the consumer trends shaping purchasing decisions and highlighting effective brand growth and brand growth strategy approaches. Discover how leading businesses are using retail innovation and strategy insights to strengthen their position, deliver value, and drive growth in an increasingly competitive landscape.
July 2025
IGD
Strategic Outlook
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