How life moments redraw grocery growth
26 March 2026As life becomes less linear, this report shows how life moments help retailers and suppliers target demand, build loyalty and drive grocery growth.
Demographic changes are reshaping how people live and spend. Ageing populations and diversified households mean a shift in consumer behaviour and challenges as physical stores need to serve multigenerational missions. This report highlights shifts in buying behaviours, the complexities of connecting physical and digital, and how to look ahead at future consumer trends.
July 2025
IGD
Strategic Outlook
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