Retail Analysis
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Where next for value?

04 June 2026

As shoppers look beyond aligning value solely with price, brands and retailers need to consider a broader set of variables when creating value for shoppers. The value equation incorporates factors like experience, trust, rewards, time and doing the right thing, which can help companies move the narrative beyond price alone.

Bryan Roberts
Retail Futures Senior Partner

July 2025

IGD

Strategic Outlook

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