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Three key questions

1. What will the online store of the future look like?  
2. How do you prepare for the future?
3. What are the future considerations for your business?

To explore these questions, IGD has interviewed global heads of ecommerce at grocery manufacturers and some of the world’s leading online retailers.

We also conducted an industry survey to test our vision and understand levels of preparation. We had 223 respondents from 42 different markets, from senior roles, including CEOs, vice presidents and directors.

We’ve drawn on the knowledge of IGD’s global team of experts in online shopper insight, online, technology and supply chain.

The online store of the future will contain five key features:

It will be a shopper’s personal micro store with individualised and online exclusive products, personalised promotions, recommendations, advertising and loyalty schemes.

It will act as a smart personal assistant, connecting with various devices, preventing shoppers from running out of products and supporting their lifestyle goals.

It will be more efficient for shoppers, easier and quicker to order products.

It will help give shoppers a frictionless combined offline and online shopping experience.

It will at times be invisible, with shoppers buying products from shoppable digital content. In the future, people can be shopping at any time.

Change or fail
 

Grocery retail is seeing an unprecedented amount of change,
driven by changing shopper expectations that can be met using transformative technologies.

Prepare for the future

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About The Consumer Goods Forum

The Consumer Goods Forum is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 3.5 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 50 manufacturer and retailer CEOs.

"This report sets out a clear, consumer-centric vision of tomorrow’s on-line shopping experience and gives us all something to aim towards. It ties nicely to the theme of this year’s Global Summit - Consumer Centricity in a Data-Driven World. And it highlights the importance of the CGF’s positive change agenda – such as using new technologies to deliver accurate product information on the digital shelf, designing out product and packaging waste, and retailer-manufacturer collaboration for growth."
Peter Freedman, Managing Director, The Consumer Goods Forum

For more information, please visit:

www.theconsumergoodsforum.com