IGD is a training and research charity.
IGD Futures
The future of food and grocery
Retail Analysis is your window on the world of retail, providing insights on retailers, countries, stores and trends.
Our team of retail experts track the latest industry trends, deliver and analyse key news, and visit retailers and their stores around the world to provide you with commercial insights that will help you build stronger plans and work more effectively day-to-day.
Online Store of the Future
IGD forecasts the digital future for the food and grocery industry.
Better understand what’s influencing grocery shoppers today, with insight on what this means for future behaviour both pre-shop and in-store. We talk to over 25,000 shoppers a year, tracking their attitudes and behaviours at macro, channel, mission, retailer and category level.
Shoppers of the future
Future-proof your business now to win with shoppers in 2025.
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Shoppers of the Future
Opinion-leading, health aware and socially conscious: meet the shoppers of the future Future-proof your business now to win with shoppers in 2025
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Three key questions answered by our research
What will be the key shopper trends?
What will this mean for retailers and manufacturers?
How can you capitalise on the opportunities?
Shoppers of the future will:
Be time optimisers
The grocery shopping experience will have to work harder so shoppers can optimise and make the most of their time
Be more health conscious
Health and wellbeing will grow in importance with subtle differences owing to individual motivations
Be more individual
The shopper of the future will be open to a more personalised food and grocery experience, but only if there is a clear benefit to them with minimal effort
Be more experimental
Shoppers in the future will increasingly experiment with their shopping and meal preparation to broaden their repertoires
Be more socially conscious
Shoppers will want to make sustainable and ethical choices, but only if other needs are also satisfied (e.g. price, availability, quality). Companies will have to respond as shoppers redefine the rules of the game
Our research with today's shoppers has found that
Download the report to better understand shoppers today and prepare for shoppers of the future
Contact us
Vanessa Henry
Shopper Insight Manager Email: [email protected]
Simon Wainwright
Director of Insight Email: [email protected]