Putting shopper insight and understanding at the heart of all your plans

Reports

Explore our full library of shopper behaviour insight reports covering missions, mindsets, and motivations, along with the trends shaping how people shop today and in the future.

Articles

Read our latest articles for expert perspectives on shopper marketing, missions, and the evolving trends influencing purchase decisions.

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Upcoming events and learning opportunities

Event
21 October 2026, 8:00 AM - 5:00 PM BST
Join our one-day conference, that brings together food and drink leaders to explore progress made since our inaugural event last year.
Event
25 June 2026, 10:00 AM - 10:45 AM BST
Get ahead of the curve. Discover what’s driving UK grocery and eating-out trends – and how to turn insight into action for long-term growth in this subscriber webinar. 
Event
09 June 2026, 8:30 AM - 3:30 PM BST
Join Morrisons leadership team as they reveal the next phase of their strategy to drive volume, grow market share, and transform the shopper experience. 

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