Putting shopper insight and understanding at the heart of all your plans

Reports

Explore our full library of shopper behaviour insight reports covering missions, mindsets, and motivations, along with the trends shaping how people shop today and in the future.

Articles

Read our latest articles for expert perspectives on shopper marketing, missions, and the evolving trends influencing purchase decisions.

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Upcoming events and learning opportunities

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19 March 2026 at 10:00 AM
Join our subscriber webinar to uncover the global forces redefining the industry, from AI-powered personalisation and omnichannel breakthroughs to sustainability and evolving shopper behaviours.
Webinar
21 May 2026 at 10:00 AM
Join our subscriber webinar to uncover global trends in convenience, discount, and online retail: what’s fuelling expansion, how shopper expectations are shifting, and the strategies you need to stay competitive in a dynamic, multi-channel world. 
Event
03 March 2026 at 8:00 AM
Hear directly from the Aldi Leadership team, meet the Buying team and strengthen your partnership with the business.

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