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Viewpoint: How bad is the economic storm?

24 November 2022

Our latest Viewpoint report reveals IGD’s new forecast for food inflation and assesses the outlook for the UK economy.

As inflation continues to erode away household incomes, we consider how consumers are reacting to the cost-of-living crisis. Given the level of volatility seen in recent months, we look at the impact on UK food and consumer goods businesses.

The Economics from IGD team monitors a range of economic indicators and the latest forecasts and combined with our knowledge of the food and consumer goods industry and rich shopper insights, this shapes our ‘Viewpoint’.

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