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Shopper outlook 2025: highlights

27 May 2025

Read the summary to quickly access detail into how uncertainty is shaping shopper behaviour and what it means for your business.

IGD’s latest report explores how economic pressures are reshaping shopper behaviour in 2025, revealing a growing divide in spending power and priorities. From shifting category choices to evolving value perceptions, this exclusive research offers strategic insights for retailers and suppliers.

Download the highlights to uncover how different shopper groups are adapting, and how these trends could influence your commercial planning and customer engagement strategies.

Shopper outlook 2025: The deep divide

Full report

Discover how uncertainty is shaping shopper behaviour and what it means for your business in the full report.

Read the full report
Caroline Young
Insight Manager

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