Social Impact
Healthy sustainable diets: driving change Aug 2024
28 August 2024See what key findings came from the Sainsbury's and Leeds University in-store trial collaboration.
Since 2019, IGD has been working with the food industry to build evidence on what works and what doesn’t to shift consumers towards healthy and more sustainable diets.
This report shares the key findings from a recent intervention with Sainsbury’s, exploring the effectiveness of signposting as a lever to nudge consumers towards healthier crisps in lunchtime meal deals. The interventions have been independently evaluated by the Nutrition and Lifestyle Analytics Team at the University of Leeds.