A forward look at the macro forces, shopper shifts and retail innovations set to shape global markets through 2027
The grocery industry is entering a period where established assumptions are becoming less reliable. Growth remains harder to find in many markets, consumers are becoming more selective in how and where they spend, and businesses continue to face pressure on costs, profitability and productivity.
At the same time, disruption is accelerating. Climate change is creating new challenges across sourcing, logistics and store operations. Advances in artificial intelligence are beginning to reshape how consumers discover, evaluate and buy products. Demographic shifts are changing the composition of populations and influencing everything from category demand to shopping behaviour. Expectations around health, sustainability and convenience continue to evolve.
These pressures are not acting independently. They are intersecting and creating new realities for retailers and brands. A change in climate affects supply chains and consumer behaviour. Technological advances influence how products are marketed, purchased and fulfilled. Demographic changes create new opportunities while exposing weaknesses in traditional ranging and merchandising strategies.
The result is a retail environment that demands greater agility. Businesses must respond to short-term disruption while preparing for longer-term structural change. They must identify new sources of growth, build resilience into their operations and develop the capabilities needed to remain relevant in a rapidly changing marketplace.
The seven themes highlighted in our Global Retail Trends 2027 report represent the areas where these shifts are becoming most visible. Some reflect changes in the external environment. Others highlight evolving consumer behaviour, technological transformation or new economic realities. Together, they provide a framework for understanding the strategic challenges and opportunities likely to shape grocery retail in 2027 and beyond.
July 2025
IGD
Strategic Outlook
You need to log in to view this content
Sign in or create a free account below
Good news, this content is free!
However, we don't recognise your email. Register for a free account or try sign in again.
Already have an account?
You need to log in to view this content
We've sent a login link to
We sent a login link to your inbox - click the link to log in.
You need to log in to view this content
Complete the form below to register your interest in our subscription and our team will be in touch.
What you get with a subscription
- Insights to inform your day-to-day trading decisions
- In-depth market, retailer, and channel insights
- Foresight on hot topics shaping the industry
- Global inspiration to shape your category plans
- Five-year forecasts to support your future investment