GLP-1 is changing consumption. Is your business ready to respond?
Changing appetites. Shifting demand. New rules for growth.
GLP-1 is changing how people eat, what they buy and how they think about health. These changes are reshaping consumer demand, challenging established categories and creating new opportunities for growth across the food and consumer goods industry.
For business leaders, the question is no longer whether GLP-1 matters. It's where the impact will be felt, what it means for future growth and how to respond.
Two days. Exclusive insight. Critical commercial decisions.
The GLP-1 Commercial Impact Lab combines IGD's year-long GLP-1 tracking research, specialist health expertise and the perspectives of senior industry leaders in an exclusive, two-day experience focused on the commercial decisions that matter.
Go beyond understanding the trend to examining its implications for consumer demand, category performance and future growth. Challenge established thinking, explore different commercial futures and identify where your business needs to respond.
Designed for senior decision-makers across commercial, category, strategy, insight, innovation, marketing and health who are responsible for protecting performance, anticipating change and driving future growth.
The impact is already being felt. The commercial stakes are growing.
For retailers, manufacturers and brands, GLP-1 raises critical questions about category performance, portfolio relevance, innovation and future sources of growth.
This workshop gives you the evidence, perspectives and space to look beyond today’s headlines and consider what GLP-1 could mean for the future of your business.
Hosted by
Rhian Thomas
Director of Shopper Insights
Laura Jacobson
Retail Futures Senior Partner
Two days to explore the disruption, challenge your thinking and shape your response.
Explore changing consumer behaviour Examine the latest evidence on GLP-1 adoption and its impact on food choices and shopping habits.
Assess the commercial implications Consider how changing demand could affect categories, portfolios and commercial performance.
Identify risks and opportunities Pinpoint where shifts in consumer behaviour could create commercial exposure or new sources of growth.
Challenge existing assumptions Test current thinking against evidence, expert insight and different future scenarios.
Explore future scenarios Debate how consumer needs could evolve and what those changes could mean for your business.
Define your strategic response Identify where your business may need to protect, adapt or invest.
Prioritise action Translate the discussion into clearer priorities and commercial decisions to take forward.
10–11 November 2026
Two-day, face-to-face programme at IGD.
Places are limited to create an interactive environment for discussion, challenge and cross industry exchange.