How Coca-Cola European Partners created a digital road map
23 October 2023Coca-Cola European Partners needed to understand the benefits of digital innovations for shoppers and retailers.
The challenge
Coca-Cola European Partners wanted to further improve and empower its industry-leading digital team. It sought to deepen its understanding of best practice digital strategies and how they can meet shoppers’ needs.
The solution
IGD experts created and delivered a high-energy, dynamic solution including presentations and discussion.
We took a two-phased approach to help Coca-Cola European Partners learn how digital developments can benefit shoppers and retailers. Within each phase, we focused on:
broadening and deepening digital capability, and developing strategic thinking skills
building capability to prioritise future opportunities and understand indicators of change
showcasing global best practice from retailers and suppliers
Key results
A successful strategic meeting with the retailer, in which both parties benefited from the insight gained
Effective tools to create a digital road map and drive digital strategy
A skilled team able to take the lead in using digital to unlock opportunities