How Coca-Cola and Metro improved their collaboration to generate growth
23 October 2023Coca-Cola and Germany’s Metro Group realised they needed to enhance global understanding and activation of the top-to-top (T2T) strategy
The challenge
Coca-Cola and Metro wanted to improve the co-ordination and execution of global joint business plans (JBPs). Each market was interpreting and implementing them differently.
The solution
IGD and Coca-Cola co-designed a workshop to bring Metro and Coca-Cola’s global teams together. This gave participants inspiration from other markets, helping them to think creatively and collaboratively.
IGD experts facilitated the group sessions, which were held over three days in Gdansk, Poland. We created pre-reads and work to prepare participants and ensure a high-energy, productive workshop.
Key results
Alignment and common understanding of the T2T strategy, KPIs and JBP
Co-created plans between Metro and Coca-Cola colleagues
Clear definition of global and local teams’ roles in the plans
Stronger relationships and networks between markets, and between Coca-Cola and Metro