Social Impact
Fibre: UK consumer research
30 October 2018This presentation summarises our findings from two stages of research conducted in Spring 2018 to understand consumer perception of...
This presentation summarises our findings from two stages of research conducted in Spring 2018 to understand consumer perception of fibre.
At the start of 2018, we set out to understand consumers current attitudes towards fibre, confirm barriers to purchase and consumption and establish the most compelling messaging to drive consumption.
Download the presentation to explore findings from our extensive consumer research.
IGD author
IGD staff