Europe roundup: acquisitions, market exits and strategic partnerships

In this instalment, our analysts for Europe offer their take on some of the region’s latest developments and initiatives. Here’s what you need to know about:

•  REWE secures 40 stores from tegut

• Migros enters a partnership with Just Eat

• Carrefour exits Turkey

• Netto increases its visibility on yellow tag discounts

REWE acquires 40 tegut stores

After Swiss retailer Migros announced it would be selling most of the tegut estate to Edeka, REWE has secured around 40 stores. Mostly will be converted to REWE supermarkets, while a handful will become discount Penny stores. It has stated it will aim to maintain the focus on fresh and regional products, as well as maintaining staff.

Senior Insight Analyst, Michela Pearson’s view: The European grocery retail market continues to consolidate, and Germany is seeing some interesting changes. While it is not yet clear which tegut stores REWE has taken over, it will allow it to expand the existing network of over 530 stores in Hesse. Other retailers such as Aldi Nord and Tante Enso, are interested in the remainder of the tegut estate, on a smaller scale. The German Federal Cartel Office has requested additional time for approval of the Edeka acquisition, meaning a decision will not be reached until late summer.

Carrefour sells its stake in Turkey

Carrefour has announced it is selling its combined stake of 89% in CarrefourSA in Turkey, 32% held by Carrefour and 57% by Sabanci. The group is selling the stake to Aydin Group, a local retail group who operates A101 in Turkey. Carrefour has been selling and reorganising its operations to suit its new direction of priority markets and focusing on market which present the most value opportunity in the long-term.

Senior Insight Analyst, Lucy Beaumont’s view:  Carrefour’s exit from Turkey does not come as a surprise with its recent 2030 strategic plan highlighting its plan to invest in high priority markets such as France, Spain and Brazil. The retailer is expected to focus on a franchise approach to the African market entering new, high potential markets with the help of strategic partners. The latest opening includes Nigeria and Guinea, helping toward its target of being present across 60 markets by 2030.

Migros launches partnership with Just Eat

The Swiss retailer has partnered with the quick commerce operator to bring even more convenience to shoppers. Starting in Geneva, Valais and Ticino, shoppers will be able to choose from over 10,000 products, delivered in under an hour. This service is in addition to Migros’ existing in-house grocery delivery service, which saw a decline of 0.6% in 2025.

Senior Insight Analyst, Michela Pearson’s view: Convenience is incredibly important to Swiss shoppers, with retailers adapting their formats and operations to deliver a quick and seamless experience. Having shed most of its non-core businesses, Migros is now focusing on food retail, and a quick-commerce partnership is the next logical step to provide a true omnichannel experience for shoppers and boost its online sales.

Netto makes short-coded stock more visible

The Salling Group’s discount banner has integrated its yellow tag discounts into the Netto+ app, allowing shoppers to see an overview of heavily reduced perishable items in their local store. These products typically have a short remaining shelf life, with availability and pricing varying by location.

Insight Partner, Dan Butler’s view: by making yellow tag items visible in the app, Netto is helping shoppers plan purchases around discounted food, increasing the likelihood that these products are sold rather than wasted. This supports both household savings and Netto’s efforts to reduce food waste in a simple, transparent way.

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