Coming soon! A new Away From Home insight service
17 June 2025We are excited to announce that on 1st July IGD will be launching a new online insight service dedicated to helping businesses in the away from home market grow and thrive.
Founded on the trusted methodology that underpins our Retail Analysis and ShopperVista services, our new Away from Home (AFH) service provides a complete market view spanning across 100 sub-sectors within hospitality and catering.
Our detailed and flexible Away From Home market model has been designed to adapt to how clients define the market, making internal communication easier.
As well as unprecedented access to definitive and authoritative market data, hospitality and foodservice clients will also find the expert insight and foresight they need to fully harness future growth opportunities.
This unique service has been developed following extensive market research and conversations with clients and industry stakeholders, as Tom Wakeman, Insight Director at IGD explains:
Tom Wakeman
Insight Director, IGD
We listened to what the industry needed and built a flexible, client-centric solution that does the heavy lifting of insight and reflects the full AFH market. Our AFH data models have been developed over time to fill the gaps left by the absence of consolidated data, offering a credible and consistent view of market size.
The new service is backed by a team with decades of combined experience across operators, wholesalers, and manufacturers. Whilst the online service puts clients in control, our analyst team is on hand to provide consultative support to interpret insights, uncover opportunities, and guide clients through market shifts.
Rhian Thomas, Director of Away From Home Insight explains that the service is designed to help clients uncover the future:
Rhian Thomas
Director of Away From Home. IGD
This service is built around offering strategic foresight. We don’t just report on the market, we help you see what’s next. With five-year market forecasts, global research, and analysts who visit over 40 countries annually, we bring future trends to life. Our insights support long-term planning, innovation, and a clearer vision for growth in the ever-evolving AFH channel.
More information will be released on 1st July. In the meantime, to find out more about our new Away From Home insight service and discuss subscription options contact [email protected].