Social Impact
Driving change: behaviour change trial findings
16 April 2024With action needed to shift diets, our latest report brings together the evidence on nudging consumers to healthier and more sustainable diets.
Through our partnership with the University of Leeds, we have published results from five behavioural change trials with four retailers. We have brought the learnings from this programme of behaviour change trials across Sainsbury's, M&S, Lidl and ASDA, together with other relevant evidence, to explore how signposting, placement and incentivisation can shift consumers to healthier baskets.