Webinar: Unlocking the commercial case for beans
16 October 2026Beans are an affordable high fibre food. Yet 96% of people fall short of fibre targets. How can businesses turn that gap into growth?
In this webinar, chaired by Mike Barry of Planeatry Alliance, IGD CEO Sarah Bradbury joins leaders from The Compleat Food Group, M&S and The Food Foundation to unlock the commercial case for beans. The Food Foundation’s Bang in Some Beans campaign has secured 29 “keen bean” pledges from businesses, including M&S’s commitment to grow ambient bean sales by 15%. The panel draws on the campaign playbook and its four Ps: product, placement, price and promotion. They also cover hidden versus visible beans, food service, protein split targets, public procurement and the signals UK farmers need.
Watch to hear what’s working and how your business can get involved.
Participant list
Chair: Mike Barry, Co-Founder, Planeatry Alliance
Sarah Bradbury, CEO, IGD
Matthew McAuliffe, Brand, Futures and Quality Innovation Director, The Compleat Food Group
Grace Ricotti, Head of Health, Nutrition and Sustainable Diets, Marks & Spencer
Chloe MacKean, Food Business Transformation, The Food Foundation
This session is particularly relevant for:
Commercial teams
Category managers
Product developers
Sustainability leads
Nutrition and health teams
Innovation teams