Retail Analysis
Spotlight: Agentic AI and the future path to purchase
28 January 2026This summary provides an overview of how Agentic AI will impact shoppers' path to purchase.
Agentic AI is set to reshape the future of grocery shopping, shifting decisions from humans to autonomous agents that build baskets, compare prices, and automate replenishment. As this technology accelerates, it threatens traditional retail touchpoints, disrupts brand visibility, and rewrites the path to purchase. Our latest IGD spotlight reveals the seven stages of shopper adoption, the implications for retailers and suppliers, and the urgent actions leaders must take to stay visible in an agent‑driven ecosystem. Download this free spotlight summary to understand what’s changing, and how to stay ahead of it.