Highlights - How the away from home market will transform by 2035
04 December 2025Forecasting change is complex, but insights from our STAR model highlight critical themes for stakeholders to embed into future-facing strategies across the away from home market.
Discover how the UK away from home market is set to transform by 2035 with our exclusive highlight report. Drawing on IGD’s STAR model, this summary explores the major forces shaping the future - societal shifts, technological innovation, regulatory changes, and resource resilience. Learn how evolving consumer behaviours, digital advancements, and sustainability goals will redefine opportunities for operators and suppliers. Get actionable insights to help you prepare for the next decade and stay ahead in a rapidly changing landscape.
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