Winning with Shopper Marketing and Retail Media

Learning at Work Week is coming up in May, but investing in capability shouldn’t be limited to one week. Enjoy 10% off 2026 courses booked by end of May.

Create shopper marketing that captures attention and drive sales.

You can design a beautiful campaign, but if shoppers walk or scroll past it, results won’t be delivered. 

In today’s crowded retail environment winning attention is harder than ever. Successful activations need to do more than look good. They must connect with real shopper needs, influence behaviour and convert attention into sales. 

This course shows you how to design shopper led activations that stand out in store and online. Using practical tools, real industry examples and IGD’s experience across retailers and brands, you’ll learn how to turn shopper knowledge into campaigns that drive measurable commercial impact. 

Why it matters 

Activations often fail because they: 

• Focus on creative execution rather than shopper behaviour.

• Struggle to stand out in busy retail environments.

• Look engaging but fail to drive purchase decisions. 

• Lack clear measures of effectiveness and ROI.

• Miss opportunities to collaborate effectively with retailers.

Without a clear shopper-led approach businesses risk wasted spend and campaigns that fail to deliver real commercial results. 

This course equips you to design activations that influence behaviour, engage shoppers and deliver measurable growth. 

Who should attend 

This workshop is for managers and professionals working in shopper marketing, category, trade marketing, account management, brand teams, eCommerce, insight and activation roles. 

Dates

• 7-9 July | 13:45-15:30 | Virtual

• 3-5 November | 13:45-15:30 | Virtual

Learning at Work Week is coming up in May, but investing in capability shouldn’t be limited to one week. Enjoy 10% off 2026 courses booked by end of May.

What you’ll explore 

You’ll build a clear understanding of how shoppers make decisions in store and online. You’ll explore the principles behind effective activations and learn how to translate shopper insight into campaigns that stand out, influence behaviour and deliver results. 

What you’ll be able to do after this course 

• Design shopper activations that capture attention and influence purchase behaviour.

• Apply proven activation principles across both physical and digital retail environments.

• Create campaigns that cut through clutter and stand out in crowded retail spaces.

• Measure the effectiveness of activations and confidently demonstrate ROI.

• Collaborate with retailers to build stronger and more effective activation plans.

• Develop compelling proposals that deliver value for shoppers, retailers and your brand.

How you’ll learn 

Through practical tools, real-world case studies and interactive discussions, you’ll apply your learning immediately, so your next activation is more effective from day one.

Dates

• 7-9 July | 13:45-15:30 | Virtual

• 3-5 November | 13:45-15:30 | Virtual

Tickets

Why limit growth to just one week? Make every week Learning at Work week with 10% off

We all know learning is important, but securing the budget and time for training courses is harder than ever. Learning at Work week is coming up in May but at IGD, we believe building capability is always a priority. To help you invest in yourself, or your team, we are offering 10% off all 2026 courses booked by the end of May.

Member Discount: Was £499 now £449.10

Non-Member: Was £599 now £539.10

Small business rate: To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions. 

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion. 

Cancellation fees 

Cancellations to be confirmed in writing.
 
Over 30 days’ notice - Full refund 
15 - 30 days’ notice - 50% refund 
Fewer than 15 days’ notice - No refund/transfers 

Please email [email protected]