Future Category Leadership

You have developed your skills to be a successful category manager. Take the next step in driving growth, driving forward the category agenda and taking advantage of today and tomorrow’s opportunities. 

Building on IGD’s Category leadership research and blueprint, this course teaches you what it takes to be a future category leader. 

This workshop is for experienced category managers; this is the next step on from Complete Category Manager and Advanced Category Management for those looking to be the category leaders of their business. 

Category management is changing. This course will help you move from: 

• Optimising a category in a supermarket to developing demand spaces 

• Analysing data and understanding the past to anticipating the future 

• Delivering reports to influencing decisions and actions 

• Optimising today to leading the future 

• From sharing insights to delivering compelling proposals 

Building on your experience and previous IGD category management training, build the capability and sophistication to deliver category leadership and future thinking.  

• Understand what category leadership is and why it is important for the future of category management 

• Build future scenarios for category growth with clear understanding of the commercial impact 

• Build sophistication in proposals through leveraging shopping behaviour and segmentation 

• Deliver great plans and proposals, moving from historic categories to missions, occasions and other demand spaces 

• Prioritise your resources to ensure the best return for the category and your business 

Through practical tools, real-world case studies, IGD industry research and interactive discussions, you’ll apply your learning immediately, so your next activation is more effective from day one.