Inspiring Activations
See best in class in action. Find inspiration you can apply.
Explore best-in-class execution across categories and channels, with IGD experts identifying what makes each example stand out and the approaches that could inform your own business.
Inspiring Activations bring together UK and global examples from within and beyond your category, helping you understand how leading retailers bring ideas to life and what you can learn from them.
Explore standout examples across categories, channels and markets.
Learn what makes each activation effective through expert IGD analysis.
Identify ideas and approaches that could inform your own strategy and execution.
Built Around Your Priorities
The IGD Difference
More than a collection of examples.
IGD combines retail expertise with curated UK and global examples to help businesses understand what great execution looks like and how those approaches could be applied within their own category.
A carefully selected collection of best-in-class retail examples.
IGD analysis explaining why each activation is effective.
Explore transferable ideas from different sectors and channels.
Identify opportunities that can inform future recommendations and plans.
Frequently Asked Questions
What are Inspiring Activations?
A curated review of best-in-class retail execution, designed to provide inspiration and identify transferable ideas for your business.
Are examples limited to my category?
No. We often look beyond immediate competitors and categories to uncover fresh thinking and innovative approaches.
What topics can be explored?
Examples can cover merchandising, visibility, activation, sustainability, seasonality and other topics relevant to your objectives.
How does IGD select examples?
Our experts identify examples that demonstrate outstanding execution and provide valuable learning opportunities.
What does the final output include?
A curated collection of examples supported by analysis, insights and recommendations for potential application.