Forecasting
See What's Ahead. Plan with Greater Confidence.
IGD's Forecasting service helps organisations build a robust, data-driven view of future performance across categories, channels, retailers and markets. Combining internal and external data, economic indicators, retail expertise and advanced modelling, we help businesses understand what's driving change, what could happen next and how to prepare for it.
Build a credible view of future outcomes across categories, channels, retailers or markets.
Assess how changing assumptions and market conditions could influence future growth.
Use robust forecasting to support planning, investment and strategic priorities.
Built Around Your Priorities
The IGD Difference
More than a forecasting model.
IGD combines external market intelligence, economic data, retailer expertise and business understanding to build forecasts that support better strategic decisions. Our models don't just predict outcomes. They help organisations understand why change happens and what actions may be required in response.
Designed around your business priorities, planning needs and strategic questions.
Combine internal knowledge with external market, economic and retail data.
Explore multiple future outcomes and assess their implications.
Embed forecasting into business planning through practical tools and outputs.
Frequently Asked Questions
What can Forecasting be used for?
Forecasting can support category, channel, retailer and total-market planning across short, medium and long-term horizons.
What data sources are included?
Models can combine internal business data with macroeconomic indicators, demographics, inflation trends, retail performance, competitor activity and market insights.
Can different scenarios be explored?
Yes. Forecasting models can test multiple assumptions and scenarios to assess potential impacts on future performance.
How far ahead can forecasts look?
Forecasting projects typically cover planning horizons between one and five years.
What does the final output include?
Outputs can include forecasting models, datasets, charts, growth scenarios, planning tools and strategic recommendations.