Commercial Strategy
Create a Market-Leading Commercial Strategy
IGD helps businesses build commercial strategies that deliver market share growth across channels and retailers.Combining retail, shopper and category expertise, we identify the biggest opportunities for growth and translate them into clear strategic choices, practical priorities and a compelling story that teams and retail partners can align behind.
Discover the markets, channels, retailers and categories with the greatest potential for future growth.
Create clarity on strategic choices and the value your business can deliver.
Turn strategy into actionable priorities that drive commercial performance.
Built Around Your Priorities
The IGD Difference
More than a commercial plan.
IGD combines retail, shopper, category and market expertise to help businesses create commercial strategies that deliver measurable growth. Our approach connects insight, opportunity and execution to ensure strategies are aligned around both future ambition and practical delivery.
Understand the trends, behaviours and opportunities shaping future growth.
Identify opportunities across categories, retailers and channels.
Define where to play, how to win and the value your business will create.
Translate strategy into priorities, capabilities and delivery plans.
Frequently Asked Questions
What is Commercial Strategy?
Commercial Strategy helps businesses identify growth opportunities and build a clear plan for winning across markets, channels, retailers and categories.
How does IGD develop the strategy?
We combine retail, shopper, category and market insight with industry expertise to identify opportunities and define strategic priorities.
Who is Commercial Strategy for?
The programme is designed for organisations looking to accelerate growth, strengthen retailer partnerships and create greater commercial focus.
What does the final output include?
A clear commercial strategy, growth priorities, strategic recommendations and an actionable delivery roadmap.
How is the strategy brought to life?
IGD translates opportunities into practical actions across propositions, capabilities, partnerships and investment priorities.