Benchmarking
Understand where you stand. Identify where to go next.
Benchmarking helps you move beyond individual examples to understand how different retailers and categories compare against a consistent set of criteria.
Using measures tailored to your business objectives, IGD experts assess retailers against each criterion, providing comparative insight and real-world examples to reveal opportunities for improvement and future focus.
Understand how different retailers and categories compare against criteria relevant to your business.
Spot strengths, challenges and gaps across the areas that matter most.
Use structured, comparable insight to prioritise future actions and business plans.
Built Around Your Priorities
The IGD Difference
More than a scorecard.
IGD combines expert assessment with deep retail understanding to create benchmarking programmes that deliver practical, meaningful insight. Using our proven Value Equation framework, we help businesses understand not just how retailers perform, but why the differences matter and where opportunities exist.
Measures and assessment criteria tailored to your business priorities and objectives.
IGD specialists evaluate retailers against agreed criteria using a consistent approach.
Scores and examples help reveal strengths, challenges and opportunities across the market.
Clear recommendations that can help shape future priorities and decision-making.
Frequently Asked Questions
What is Benchmarking?
Benchmarking is a structured assessment that compares retailers or categories against criteria tailored to your business objectives, helping identify strengths, gaps and opportunities.
How is the assessment created?
IGD works with you to define the measures most relevant to your business before conducting the benchmarking exercise.
What methodology does IGD use?
We use our Value Equation framework, assessing retailers against agreed measures using a consistent 4-point scale.
What does the final output include?
A detailed report featuring comparative scores, expert analysis, market examples and recommendations for future focus.
Who is Benchmarking suitable for?
Benchmarking is designed for retailers, manufacturers and service providers looking to understand market performance and identify areas for improvement.