Samworth Brothers strategy
17 September 2024Developing a four-stage health and nutrition strategy plan.
Health can be daunting, but it's amazing what can be achieved by getting a motivated, cross-functional team together - with some expert outside help of course!
Bethan Brown, Group Development Director
The challenge
Samworth Brothers was looking to strengthen health capabilities across their business, with each business unit improving their understanding to creating forward-thinking health strategies and solutions.
Our solution
IGD developed a four-stage programme, first to understand the varied challenges faced by each business unit, then to create a masterclass to upskill the teams on health. Collaborative workshops created a space for debate and challenged each unit to nudge products within each category towards a healthier proposition.
The outcome
The programme created enabled teams to create a cohesive and joined-up narrative around the health and nutrition positioning of each portfolio. It also succeeded in shifting the mindset around health, integrating evolution workstream into portfolios and celebrating positive impact.
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