Population diet change: Data
30 January 2026Spoon Guru is a data enrichment company that works with retailers to enhance product and recipe data beyond what appears on-pack.
Spoon Guru is a data enrichment company that works with retailers to enhance product and recipe data beyond what appears on-pack.
When data is used effectively, it helps translate health ambitions into practical action, enabling retailers to guide shoppers towards healthier choices while still meeting commercial goals.
Spoon Guru assigns hundreds of dietary attributes to provided data, helping retailers to personalise their consumer’s shopping experience and provide more relevant, healthier options.
Spoon Guru is best in class for the data lever because it connects high-quality data directly to shopper behaviour change. Its platform enables retailers to identify healthier products across their range, reclassify recipes, and introduce nudges that support healthier basket-building.
Crucially, this is done in context. Rather than diverting shoppers away from their mission, Spoon Guru’s swap algorithms recommend healthier alternatives within the same category – an approach that delivers strong conversion rates while maintaining customer satisfaction.
By combining personalisation, relevance and commercial impact, Spoon Guru shows how data can be a practical enabler of population diet change. It demonstrates that better data doesn’t just improve transparency, it actively helps retailers support healthier choices at scale, benefiting both shoppers and company finances.