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How to help consumers adopt reusable packaging webinar recording

25 April 2022

Learn more about why delivering sustainable packaging systems is a critical industry issue.

Collectively, we are working on solutions to meet a shared ambition - to halve the environmental impact of all packaging systems by 2030 - and accelerate our industry’s progress towards Net Zero. Reducing the need for single-use packaging through reusables is a vital part of the solution.

In this webinar recording, we’ll dig into some of the key insights from our report How to help consumers adopt reusable packaging including:

  • Consumer attitudes towards refill and return packaging solutions

  • Key barriers and motivators to adopting these solutions

  • Our initial findings from trials in 161 Sainsburys stores

  • Opportunities for driving change

The report How to help consumers adopt reusable packaging is a free tool for the food and consumer goods industry, based on research with over 2,000 UK consumers.

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IGD staff

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