Agentic commerce: fix the basics before adoption accelerates
10 November 2025Agentic commerce, where AI helps shoppers plan and buy, sounds exciting, but it’s still early days. Before this technology can really take off, retailers and brands need to fix the basics, like making sure product data is accurate and easy for AI to use. Those who start preparing now will be better placed to succeed as this new way of shopping grows.
July 2025
IGD
Strategic Outlook
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