Building the value case lever: Lidl GB
24 March 2026For many retailers, the commercial case for healthier diets remains unclear. Lidl GB positions health and sustainability as core to long-term growth.
In this video, Lidl GB sets out how it has transitioned its business towards healthier and more sustainable consumption patterns. Central to this is its alignment with the EAT-Lancet Planetary Health Diet, alongside the introduction of its ‘Live Well’ health marker. This provides a clear framework to guide both product development and customer choice, helping to identify products that meet defined nutrition and sustainability criteria.
Rather than treating health as a standalone initiative, Lidl embeds it into the structure of its offer. The focus is on shifting the overall basket, making it easier for customers to move towards diets that are better for both people and planet, supported by clear signposting and consistent standards.
Range development plays a key role in demonstrating the value case. The relaunch of the ‘Vemondo Plant!’ range, now spanning 28 products, has delivered almost 700% sales growth since 2021. This shows that when products align with health and sustainability expectations, they can drive significant consumer uptake and category expansion.
Lidl GB demonstrates that building the value case is about showing how health and sustainability can drive growth, relevance and long-term competitive advantage.