Population diet change: Policy and sector alignment
30 January 2026The Food Foundation are a charity working at the intersection of policy and business to support a healthier, more sustainable food system.
The Food Foundation are a charity working at the intersection of policy and business to support a healthier, more sustainable food system.
Policy and sector alignment is a critical lever in IGD’s Framework for population diet change. Many of the challenges facing the food system – from diet-related ill health to environmental pressures – are simply too complex for individual businesses to solve alone. Progress depends on collaboration across sectors, supported by policy that creates the right conditions for change.
In this video, we speak to Rebecca Tobi, Head of Food Business Transformation, on how, through initiatives such as Peas Please and the newly launched Bang In Some Beans campaign, The Food Foundation brings together businesses from across the food system to commit to action on healthier diets.
The Food Foundation leads the way for the policy and sector alignment lever because it combines ambition with pragmatism. Its programmes are designed as ‘big tent’ initiatives, allowing businesses at different stages of their journey to participate in ways that suit their capability. This flexibility helps drive scale, while shared goals create momentum across the sector.
Their approach shows how sector alignment can help shift portfolios, normalise healthier choices and accelerate population diet change.