Framework for population diet change
29 September 2025A business focused roadmap for delivering healthier, more sustainable diets at scale, supported by real-world case studies.
IGD has launched a new framework to help move the population’s diet closer to the UK government’s Eatwell Guide, which is the foundation for healthier, more sustainable diets. IGD’s ‘Framework for population diet change’ shows how organisations can accelerate healthy sustainable diet (HSD) adoption, while engaging consumers and importantly, delivering commercial value growth.
The framework identifies seven practical levers that businesses can embed into strategy & their organisation to drive diet change. Each lever supports progress to a healthy and sustainable diet and together they can deliver even greater impact.
This full report provides in detail:
Why transitioning the Populations Diet closer to the Eatwell Guide is important
An overview of the framework and the seven levers
Key actions and commercial opportunities for each lever, alongside real-world case studies
Recommendations for how businesses can begin to apply the framework
Short on time? Here’s our exec summary: IGD launches Framework for population diet change