Revenue Growth Management (Virtual)
03 March 2026 - 05 March 2026
Date
3,4,5 March 2026 1:45pm - 3:30pm (Virtual)
Organic volume growth is becoming increasingly difficult to come by in the volatile market we are all operating in. Changing consumer habits and external factors will continue to be a challenge over the coming years, so how can businesses stay ahead?
In today’s leading organisations, successful revenue growth management (RGM) has come to be at the heart of commercial decision making.
In this three-day virtual course, you will discover the tools and techniques required for implementing a successful revenue growth management mindset in your business. The workshop will explore how to drive profit and revenue growth whilst remaining relevant to your customers and consumers.
Using real world examples and practices to build your knowledge and skills, you will complete the course knowing how each element of your commercial plan influences profit and loss.
Learning outcomes
Learn what revenue growth management is and why it is important for your business.
Gain a clear understanding of profitability from retailer and supplier point of view and how it can be influenced.
Acquire new processes and tools to evaluate past promotions and build better future plans
Know where to invest – confidently prioritise accounts and channels to ensure the best impact of investment and resources.
Who’s it for?
National account managers
New Revenue growth managers (MS&P, CS&P CMO)
Experienced category managers
Brand marketers looking to expand their capabilities
This is a great next step to further your knowledge and skills if you have previously attended our Successful Account Management Workshop.
Testimonials
Great moderators and presenters, good atmosphere. Good mix of theoretical and practical parts. Smaller team sessions worked really well- made the training much more varied.
— Workshop participant
Really good content and delivered by Adam & Simon in a fun and enjoyable manner. The templates on the final day were fantastic.
— Workshop participant
The content delivered by Simon and Adam was exceptional, greatly enhancing my understanding of several new principles. They were engaging and thorough, incorporating real world examples and their own experiences to help understand concepts. Their approach made learning enjoyable and effective - would highly recommend.
— Workshop participant
Meet the trainer
Simon Attfield
Senior Consultant
IGD
Simon Attfield tutors on our open workshops and delivers bespoke Category and Shopper programmes. He has over 25 years’ experience working in category management, shopper marketing and sales for FMCG companies such as P&G, Britvic, Clairol, and most recently leading the customer marketing team at Tata global beverages.
Day one: The rising importance of RGM
Understand what is RGM and why it is becoming more important from both a supplier and retailer point of view. What are the main levers RGM can use to optimise future plans.
The importance of triple win solutions. Understand the role of RGM when facing into todays’ current challenges for retailers and suppliers.
The role of promotions for retailers and suppliers. Understand the needs of retailers and building promotional plans to support the retailer needs.
Day two: Optimising promotion plans
What are the key dynamics driving short terms sales; but more importantly the importance of knowing where those sales came from to determine success.
How different categories react to promotions in terms of shopper and consumer behaviour and therefore what are the right mechanics and tools to get the most form promotions.
How to go about evaluating promotions to get the true impact on the supplier and retailers.
Leveraging statistical models to better understand promotions and improve future planning.
Day three: Pricing, products and strategic planning
Be aware of the shoppers’ understanding of value. Know how personal circumstances influence the value equation and how to respond.
Learn different pricing strategies based on category and market conditions, the implications for suppliers and retailers. Understand the dynamics of pricing elasticity, impacts of shelf price moves.
Get the most from your investment in future plans through prioritising channels and retailers to deliver sustainable growth.
Date
3,4,5 March 2026 1:45pm - 3:30pm (Virtual)
Tickets
Member Discount: £499
Non-Member: £599
Small business rate: To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.
Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.
To redeem your 5 for 4 discount across all workshops, email [email protected]
Cancellation Fees
Cancellations to be confirmed in writing
Over 30 days notice - Full refund
15 - 30 days notice - 50% refund
Less than 15 days notice - No refund/transfers
Please email [email protected]
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