Success in an Omnichannel Market

Win with shoppers across every channel.

Shopper journeys are more fragmented and digitally driven than ever. Brands and retailers risk missed growth if they treat online and offline as separate worlds. 

This workshop gives you the confidence and capability to think, plan and activate across the full omnichannel journey. You’ll learn how to connect online and offline channels, understand shopper behaviour by mission and create integrated plans that drive commercial impact. 

Through practical examples, interactive exercises and real-world cases, you’ll discover how to leverage digital and in-store touchpoints to influence discovery, conversion and loyalty. 

Why it matters 

Without strong omnichannel skills, teams risk: 

• Treating online and offline separately, missing opportunities to connect the shopper journey 

• Applying inconsistent activation, wasting investment across channels 

• Overlooking how digital influences discovery, conversion and loyalty 

• Misunderstanding shopper expectations by mission and channel 

• Failing to capture digital-led growth opportunities 

This course equips you to build holistic, shopper-led plans that integrate physical, digital and emerging channels, unlocking growth and relevance. 

Who should attend 

This workshop is for commercial, category, shopper and insight professionals responsible for delivering results across multiple channels.

Dates

• 12-14 May | 09:45-11:30 | Virtual

• 13-15 October | 09:45-11:30 | Virtual

What you’ll explore 

Across three focused virtual sessions, you’ll explore how to plan and activate across the full omnichannel journey. You’ll learn how shopper behaviour differs by mission and channel, how to connect digital and physical touchpoints and how to build integrated plans that drive commercial performance. 

What you’ll be able to do after this course 

• Define omnichannel and distinguish it from multichannel thinking 

• Understand shopper behaviour and expectations by mission and channel 

• Apply best practice for driving performance in digital commerce environments 

• Build shopper-oriented, holistic plans that work across the entire retailer ecosystem 

• Leverage digital for discovery, conversion and loyalty, both online and in-store 

• Create integrated activation that connects marketing, promotions and touchpoints 

• Understand how different routes to market operate, from bricks & clicks to marketplaces and quick commerce 

How you’ll learn 

Through practical exercises, real-world examples and interactive discussion, you’ll gain confidence quickly and apply omnichannel thinking immediately in your day-to-day role.

Dates

• 12-14 May | 09:45-11:30 | Virtual

• 13-15 October | 09:45-11:30 | Virtual

Tickets

Member Discount: £499

Non-Member: £599

Small business rate: To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.  

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.    

Cancellation Fees  

Cancellations to be confirmed in writing  

Over 30 days’ notice - Full refund  

15 - 30 days’ notice - 50% refund  

Fewer than 15 days’ notice - No refund/transfers  

Please email [email protected]