Driving Profits with Revenue Growth Management

Build strategies that drive sustained, profitable growth for your business.

Organic growth is harder than ever. Shifting consumer behaviour, volatile competitive markets, and cost pressures mean leveraging our commercial levers effectively is more important than ever to sustain growth.  

This workshop gives you the confidence and tools to make smarter commercial decisions, maximise revenue, and protect margin. 

You will learn to analyse performance, uncover what really drives revenue and turn insight into actionable plans that influence accounts, channels, and investment. Through real-world examples, practical frameworks, and hands-on exercises, you’ll gain the skills to balance short-term delivery with long-term sustainable growth. 

Why it matters 

Without a structured RGM approach, businesses risk: 

• Misallocating investment and resources for minimal impact.

• Over-reliance on promotions without clarity on profitability.

• Weak prioritisation of accounts and channels.

• Failing to link commercial actions to P&L performance.

• Missing growth opportunities in a challenging and changing market. 

This course equips you to make decisions that maximise profit, optimise investment, and deliver sustainable growth. 

Who should attend 

This workshop is for commercial, account, category, revenue growth, insight and strategy professionals responsible for driving profitable growth, influencing pricing and promotions and making evidence-based commercial decisions. 

Dates

• 21-23 July | 13:45-15:30 | Virtual

• 15-17 September | 09:45-11:30 | Virtual

What you’ll explore 

Delivered across three focused virtual sessions, you will explore how to analyse commercial performance, understand the drivers of revenue and profit and apply RGM principles to make smarter decisions that deliver growth. 

What you’ll be able to do after this course 

• Define Revenue Growth Management (RGM) and understand its relevance for your business.

• Identify and analyse profitability drivers across accounts, channels and categories.

• Evaluate past promotions and pricing strategies to understand their true impact.

• Build more effective future promotional plans that balance revenue and profit.

• Prioritise accounts, channels and investment decisions for maximum commercial return. 

• Apply RGM levers across pricing, promotions, products and planning.

• Understand how each element of your commercial plan influences P&L performance. 

• Balance short-term revenue delivery with long-term sustainable growth.

How you’ll learn 

Through practical exercises, real-world examples and interactive discussion, you will gain confidence and apply RGM principles immediately in your day-to-day role. 

Dates 

• 21-23 July | 13:45-15:30 | Virtual 

• 15-17 September | 09:45-11:30 | Virtual 

Tickets 

Member Discount: £499 

Non-Member: £599 

Small business rate: To qualify for a discounted rate you will need to be a small manufacturing business with a global turnover of less than £10 Million. Place your order above and email your annual global turnover to [email protected], or get in touch if you have any questions.  

Prices displayed ex-VAT. IGD reserves the right to alter any element of the programme, such as speakers, times and venue, should the need arise. All bookings are subject to acceptance of IGD Terms & Conditions. IGD reserves the right to reject any order at its discretion.  

Cancellation fees  

Cancellations to be confirmed in writing  

Over 30 days’ notice - Full refund  

15 - 30 days’ notice - 50% refund  

Fewer than 15 days’ notice - No refund/transfers  

Please email [email protected]