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What we do: Identify growth opportunities

07 September 2020

Inform your future business plans with research and insight specific to your business, channel, category, and customer needs.

Our global research network will gather intelligence specific to your business so you have the information you need to succeed.

We can help you understand:

1. Future market performance and trends

Truly understand the trends shaping your markets, know what’s driving them, where they are likely to go in future, and what that means for your business.

2. How to influence your shoppers along the path to purchase

Get to know your shoppers and the journeys they take when buying your brands and products. Learn the best points to engage with them along that journey to drive the greatest return from your investment.

3. Global retail, channel and category best practice and innovation

Be first to market with new initiatives and category execution by learning from global best-in-class examples and applying them to your business.

4. How to improve shopper navigation both in-store and digital

Grow your category with key customers by understanding and applying what shoppers tell us they want from your fixtures and ecommerce execution.

5. How to unlock value from your supply chains

Drive sales and reduce costs by exploring the latest supply chain innovation and best practice to uncover opportunities for your business.

IGD author
IGD staff

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