Social Impact
Shopper insights: Front of pack nutrition labels
15 January 2021We explore consumer understanding, perceptions and use of front of pack nutrition labels.
Although shoppers are becoming more health conscious because of COVID-19, less frequent shopping trips and increased use of online has resulted in fewer shoppers looking at front of pack nutrition information.
In this presentation, Senior Shopper Insight Manager - Michael Freedman and Nutritionist - Hannah Skeggs explore:
how shoppers feel about front of pack (FOP) nutrition labelling
how well they understand them
how they use labels and health claims to make purchasing decisions