Morrisons Trade Briefing 2026

Rami Baitiéh is Chief Executive Officer of Morrisons. He joined the group as Chief Executive in November 2023.

Rami brings wide retailing and operational experience following a 28 year career at the Carrefour Group, where he served in various roles across stores, merchandising, supply chain and IT. Prior to becoming CEO of Carrefour France in July 2020, he held the position of CEO Carrefour Spain, Executive Director of Carrefour Argentina and Executive Director of Carrefour Taiwan.

Rami holds two MBAs, is a Colonel of the French Air Force and Space Reserve and an Official Mentor at Oxford, Cambridge and IE universities. He has been a Member of the Board of Directors of the Trade Institute in France since September 2020 and is a Member of the Board of LEAD Network (Leading Executives Advancing Diversity).

Andrew Staniland is the Group Trading Director at Morrisons. Joining the Executive Committee in February 2025, Andrew reports directly to our CEO and plays a key role in shaping the products you see on our shelves every day. With a wealth of experience in the grocery retail sector, Andrew previously held senior trading positions at Iceland (including Group Trading Director), as well as valuable roles at Waitrose and Aldi. Importantly, Andrew is no stranger to Morrisons, having previously worked within our buying teams. In his current role, Andrew is focused on ensuring Morrisons continues to offer you, our valued colleagues and partners, the best possible products and value. He is passionate about the future of Morrisons and our commitment to serving communities across the UK.

Matt has recently joined the team as the Group Director for Customer, Data and Media at Morrisons. His role is to use data and data science to drive sales and customer satisfaction, reduce operating costs and to build a world class Retail Media and Data Sharing business.

Matt is a seasoned retail leader with over 25 years of experience across Europe and Asia, and having lived in Paris, Shanghai, Kuala Lumpur and London. Prior to Morrisons, Matt was the Customer VP at Asda, where amongst other initiatives, he launched Asda Rewards. Before that he spent 17 years within the Tesco Group, as Group Customer Propositions Director in Tesco, and Managing Director of dunnhumby in Asia and the UK & Ireland. He started his career at Safeway, on their graduate programme - so joining Morrisons feels like coming back home!

Matt is a retailer through and through, having been brought up in a village store in the Yorkshire Dales - his Dad taught him “Everything is better when you put the Customer First”, and Matt has strived to do that throughout his career.

Charlotte joined Morrisons in 2015 as Head of People, moving into various regional manager roles across London and the South before joining the online team. Charlotte is now the Online Director and is responsible for all online channels including Morrisons immediacy partners. Prior to joining Morrisons, she worked for Marks and Spencer and Sainsbury’s, and has held a variety of positions across HR, Operations and Digital. Charlotte has a BSc In Sociology and Politics, a BSc in Human Resources and an MA in Employment Law. She is also a Chartered Fellow of the Chartered Institute of Personnel and Development.

Fraser Lovatt is the Managing Director of Market Street at Morrisons.

With over 17 years of experience at Morrisons, Fraser has held a variety of roles, including Category Director for Produce & Horticulture, Beers, Wines, Spirits, Tobacco, Dairy, Meals & Chilled Juice, Bakery & Cakeshop, and Core Grocery. He has also served as a Trading Manager and Buying Manager within the company. His current role sees him focused on leading and developing the Market Street offering. Prior to joining Morrisons, Fraser spent 7 years at Nissan Motor Corporation in purchasing roles, including Section Manager and Buyer for Vehicle Production Parts.

Amy Austin is the Commercial Director for Fresh (Prepacked) at Morrisons.

She joined the business in 2016 as a Senior Trading Manager and has since held several Trading Director roles across key food categories, including Meat, Poultry, Seafood, Bakery, and Frozen. She also spent two years leading the Trade Planning function.

Before joining Morrisons, Amy held a number of senior trading roles at Asda, having started her career there on the graduate scheme in 2005.

A true food enthusiast, Amy is passionate about delivering great-quality food at great prices to more and more customers.

Simon Whittle is the Commercial Director for the Ambient Trading department at Morrisons.

He has been at Morrisons for 12 years and has undertaken a number of Commercial roles across the business including Head of Commercial Operations and Category Director of Online & Wholesale.

Most recently he was the Commercial Director for the Convenience channel. Playing a key role in the McColls acquisition, business transformation and growth of the Morrisons Daily business. He also held a Non Executive Director role at the Association of Convenience stores.

James, Chief Economist at IGD since 2004, helps businesses navigate strategic events like economic pressures, geopolitical change, and social developments. He has worked with clients across the grocery industry and beyond, including government, financial businesses, and NGOs. James joined IGD in 1999 and has held various roles. Before IGD, he worked at Hillsdown Holdings, Northern Foods, and Rank-Xerox.