Social Impact
Portion size: consumer research
28 October 2019Understand consumer attitudes to the portion size of food and drink.
We recognise as an industry that we have a role to play in helping consumers make informed choices for a healthy lifestyle. Our starting point in developing good practice was to gain a better understanding of consumer attitudes to the portion size of food and drink.
Our latest qualitative research explores consumers’ relationship with portion size. We consider the risks and opportunities for reducing portion size in six food categories found in and out of the home.
Download the free report on consumer attitudes to portion size.
IGD author
IGD staff